Thursday, November 17, 2011

Remember to "Shop Small" Saturday November 26th

The 2nd annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. On November 26, millions of Americans will shop small at their favorite local stores and help fuel the economy. When we all shop small, it will be huge!

Small Business Saturday (SBS) was created in 2010 by American Express in response to small business owners' most pressing need: creating more demand for their products and services. A total of 1.5 million Facebook users, 130 public and private organizations, and 41 elected officials declared their support for SBS last year. More than 100,000 small businesses downloaded SBS marketing materials, 10,000 businesses signed up for free Facebook advertising that ran on SBS, and 200,000 consumers registered their American Express cards to receive $25 statement credits when they shopped at a small business on SBS. Small retailers who accept the American Express Card saw a 28% increase in sales on SBS when compared to the Saturday after Thanksgiving in 2009.

Small Business Saturday Help

First there was Black Friday, then Cyber Monday. Now there's Small Business Saturday on November 26, is your small business ready for the rush? Check out the free tools -from tailored facebook ads to in-store signage- available to help make this your biggest sales day of the year!
In-store Signage - Create a variety of signage to raise awareness and attract customers on the big day.

E-Marketing Materials - Logos, e-mail templates plus Twitter and Facebook posts.

$100 Worth of Facebook Ads - Run customized ads that geo-target Facebook users in your area to help generate new customers and "Likes" for your business. Quantities are limited, so get them while supplies last.

For more information please visit: