The 2nd annual Small Business Saturday® is
a day dedicated to supporting small businesses on one of the busiest shopping
weekends of the year. On November 26, millions of Americans will shop small at
their favorite local stores and help fuel the economy. When we all shop small,
it will be huge!
Small Business Saturday (SBS) was
created in 2010 by American Express in response to small business owners' most
pressing need: creating more demand for their products and services. A total of 1.5 million Facebook
users, 130 public and private organizations, and 41 elected officials declared
their support for SBS last year. More than 100,000 small businesses downloaded
SBS marketing materials, 10,000 businesses signed up for free Facebook
advertising that ran on SBS, and 200,000 consumers registered their American
Express cards to receive $25 statement credits when they shopped at a small
business on SBS. Small retailers who accept the American Express Card saw a 28%
increase in sales on SBS when compared to the Saturday after Thanksgiving in
2009.
Small Business Saturday Help
First there was Black Friday, then Cyber Monday. Now there's Small Business
Saturday on November 26, is your small business ready for the rush? Check
out the free tools -from tailored facebook ads to in-store signage- available to
help make this your biggest sales day of the year!
In-store Signage
- Create a variety of signage to raise awareness and attract customers on
the big day.
E-Marketing
Materials - Logos, e-mail templates plus Twitter and Facebook
posts.
$100 Worth of Facebook
Ads - Run customized ads that geo-target Facebook users in your
area to help generate new customers and "Likes" for your business. Quantities
are limited, so get them while supplies last.
For more information please visit: http://smallbusinesssaturday.com/
